Hey there – how are you doing? Mike had some thoughts about AB InBev Keurig partnership that he read about so we discuss them in this video.

What’s Happening?

So, as you probably know from homebrewing news sources such as ours, AB InBev has bought the homebrew shop Northern Brewer through their global incubator arm, ZX Ventures. Now, the latest information from AB InBev is they are entering into a partnership with Keurig to develop an in-home alcohol drink system.

Not a lot of details are known at this time what kind of system or systems they are going to build but one would think that a countertop brewing device could be one of the options for this partnership.

The big thought that Mike had was where Northern Brewer comes in to the picture. Selling any of the devices that they develop would make sense to sell through the NB site since they are a leader in home brewing supplies along with having a built in customer list.

Through acquisition, they were able to get a nice e-commerce platform to sell directly to an invested audience. Hey, that beats having to build these things yourself.

Maybe we will see more acquisitions from this venture arm. Could some other home brewing equipment manufacturing companies be next as they build up their offerings to you, the homebrewer?

Mike has thoughts – he has a lot of thoughts. This time he is thinking about the future of homebrewing and what that means for all of us still committed to the hobby. I am interested in seeing what devices that this new entity is going to produce. Will they make a countertop cocktail maker too?

Keurig is a local business to these Brew Dudes. I hope they come up with some cool stuff for use.

Thanks for reading – Brew ON!